![]() ![]() The current plan is to integrate The Spun into the Sports Illustrated website this year, but not immediately. We’re going to integrate them into our company, but we’re not going to do anything to change what they’re doing well.” They’re doing just fine on their own, and I think we can give them a little extra rocket boost inside what we’re doing here. It’s the most trusted brand name in sports, it’s revered, it’s got an incredible history, and its audience is amazingly loyal - with still north of 1.7 million paying print subscribers today. “In The Spun, we saw something that would be additive and incremental to our sports vertical, which is anchored by the halo brand of Sports Illustrated. ![]() “We really look for assets that can fit into and expand an existing vertical for us, or start a new one,” Levinsohn said. ![]() And it’s a perfect example of the kind of product that Levinsohn said Maven is eager to launch and acquire more of - brands that serve loyal, engaged, and specific audiences. the publisher and venture group behind Bitcoin Magazine - is complemented by a new dedicated channel on TheStreet’s current site that focuses on a regular stream of daily cryptocurrency news coverage, freely accessible to readers at TheStreet. That newsletter, developed in concert with BTC Inc. ![]()
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